StrategyJun 2026
The first 90 days of building a personal brand
Why consistency beats virality every single time — and the cadence we set for new clients.
Read the article →Notes on building a name worth following
Strategy, craft and hard-won lessons from growing creators every week.
ContentMay 2026
Hooks that stop the scroll (without the clickbait)
A teardown of the openings that actually earn the next three seconds.
GrowthMay 2026
How to turn one idea into a week of content
The repurposing system our editors run for every creator on the roster.
MindsetApr 2026
Posting through the dip nobody talks about
Month two is where most creators quit. Here is how to push past it.
BusinessMar 2026
Pricing your first brand deal
What to charge, what to never give away, and how to read the offer.
AnalyticsFeb 2026
The three numbers that actually matter
Forget the vanity metrics — these are the signals we optimise for.
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