โ All case studies
Health app
Pace
Found the retention lever hiding in week one and built the whole loop around it.

+44%
D30 retention
2.8x
referrals
4.7
app rating
Pace had downloads but a quiet week two.
We found the single week-one behavior that predicted long-term retention and rebuilt the experience around reaching it.
Thirty-day retention rose 44 percent and happy users started bringing their friends.
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