โ† All case studies

Logistics SaaS

Northwind

Rebuilt go-to-market around a single activation metric and tripled trial-to-paid.

Northwind

3.1x

trial to paid

-38%

CAC

14 wk

to profitability

Northwind had product-market fit and a leaky funnel. Growth was spending more to stand still.

We rebuilt the go-to-market around one activation metric, rewired onboarding to reach it faster, and aligned the whole team behind it.

Within a quarter, trial-to-paid more than tripled and customer acquisition cost fell by over a third.

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