โ All case studies
Logistics SaaS
Northwind
Rebuilt go-to-market around a single activation metric and tripled trial-to-paid.

3.1x
trial to paid
-38%
CAC
14 wk
to profitability
Northwind had product-market fit and a leaky funnel. Growth was spending more to stand still.
We rebuilt the go-to-market around one activation metric, rewired onboarding to reach it faster, and aligned the whole team behind it.
Within a quarter, trial-to-paid more than tripled and customer acquisition cost fell by over a third.
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